"The quality never wanes. Continuing to offer 925 silver and high-end, quality jewellery at an alarmingly accessible price point"
Clash
Cookie Policy
INTRODUCTION
This Cookie Policy explains how Serge D Limited (company number 16642191), trading as Serge DeNimes ("we", "us", or "our"), uses cookies and similar technologies when you visit our website at www.sergedenimes.com (the "Website").
This policy should be read alongside our Privacy Policy and Terms of Service.
What Are Cookies?
Cookies are small text files that are placed on your device (computer, smartphone, or tablet) when you visit a website. They are widely used to make websites work more efficiently, provide a better user experience, and provide information to the website owners.
Cookies can be "persistent" or "session" cookies: Session cookies are temporary and are deleted from your device when you close your browser. Persistent cookies remain on your device for a set period or until you delete them.
Cookies can also be "first-party" or "third-party": First-party cookies are set by the website you're visiting. Third-party cookies are set by a different website or service (e.g., analytics providers, advertising networks).
Why We Use Cookies
We use cookies and other technologies to enable essential website functionality, remember your preferences and settings, personalize your shopping experience, understand how you use our Website, improve our products and services, show you relevant advertisements, analyze website performance and traffic, and prevent fraud and enhance security.
Types of Cookies We Use
We use the following categories of cookies on our Website:
1. Strictly Necessary Cookies
Purpose: These cookies are essential for the Website to function properly. They enable core functionality such as security, network management, shopping cart, and accessibility.
Legal Basis: These cookies are necessary for the performance of our contract with you and to comply with legal obligations. You cannot refuse these cookies without impacting the functionality of our Website.
Examples: Session management cookies, authentication cookies, shopping cart cookies, security cookies, and load balancing cookies.
Duration: Session or up to 12 months
We use cookies from Shopify (our e-commerce platform) and Cloudflare (security and performance).
2. Performance & Analytics Cookies
Purpose: These cookies help us understand how visitors interact with our Website by collecting and reporting information anonymously. This helps us improve our Website's performance and user experience.
Legal Basis: Your consent (which you can withdraw at any time)
Examples: Google Analytics cookies (tracking page views, user journeys, bounce rates), Hotjar cookies (understanding user behavior through heatmaps and recordings), and website performance monitoring cookies.
Duration: Up to 26 months
We use cookies from Google Analytics, Shopify Analytics, and Hotjar.
What we track: Pages you visit, time spent on pages, products viewed, search terms used, referral sources, device and browser information, and anonymous demographic data.
3. Functional Cookies
Purpose: These cookies enable enhanced functionality and personalization. They remember your choices (such as language, currency, or region) and provide enhanced, personalized features.
Legal Basis: Your consent (which you can withdraw at any time)
Examples: Language preference cookies, currency preference cookies, region/location cookies, wishlist cookies, recently viewed items, and live chat cookies.
Duration: Session or up to 12 months
We use cookies from Shopify, our own systems, and customer service tools (e.g., live chat providers).
4. Targeting & Advertising Cookies
Purpose: These cookies are used to deliver advertisements that are relevant to you and your interests. They track your browsing habits and are used to build a profile of your interests to show you relevant ads on our Website and on other websites.
Legal Basis: Your consent (which you can withdraw at any time)
Examples: Facebook Pixel (tracking conversions and building audiences), Google Ads cookies (remarketing and conversion tracking), TikTok Pixel (tracking and remarketing), Instagram advertising cookies, and affiliate marketing cookies.
Duration: Up to 24 months
We use cookies from Meta (Facebook/Instagram), Google Ads, TikTok, Pinterest, Snapchat, Criteo (if applicable), and other advertising partners.
What targeting cookies do: Track which products you've viewed, remember items in your cart, measure ad effectiveness, limit the number of times you see an ad, show you personalized product recommendations, and enable retargeting campaigns.
Cookies We Use - Detailed List
| Cookie Name | Provider | Category | Purpose | Duration |
|---|---|---|---|---|
| _shopify_s | Shopify | Strictly Necessary | Session management | Session |
| _shopify_y | Shopify | Strictly Necessary | User session tracking | 1 year |
| cart | Shopify | Strictly Necessary | Shopping cart functionality | 14 days |
| secure_customer_sig | Shopify | Strictly Necessary | Customer authentication | 20 years |
| _ga | Google Analytics | Performance | Analytics tracking | 2 years |
| _gid | Google Analytics | Performance | Analytics tracking | 24 hours |
| _gat | Google Analytics | Performance | Request throttling | 1 minute |
| fr | Targeting | Ad delivery and measurement | 3 months | |
| _fbp | Targeting | Browser identification | 3 months | |
| _ttp | TikTok | Targeting | Ad delivery and measurement | 13 months |
| _hjid | Hotjar | Performance | User behavior tracking | 1 year |
Note: This is not an exhaustive list as cookies may change. Third-party cookies are controlled by the respective third parties.
Shopify Cookies
As our Website is powered by Shopify, certain cookies are set by Shopify to enable the e-commerce functionality. These include: _ab (used for A/B testing new features), _secure_session_id (used for secure navigation through the store), cart (stores shopping cart content), cart_sig (validates cart integrity), cart_ts (stores cart timestamp), checkout_token (stores checkout session information), secret (used for secure checkout), secure_customer_sig (customer login authentication), and storefront_digest (validates store integrity).
For more information about Shopify's use of cookies, visit: https://www.shopify.com/legal/cookies
How to Manage Your Cookie Preferences
You have several options to manage or disable cookies:
1. Using Our Cookie Banner: When you first visit our Website, you'll see a cookie consent banner. You can accept all cookies (allows all cookie categories), decline optional cookies (only essential cookies will be used), or manage preferences (choose which cookie categories to accept). You can change your preferences at any time by clicking the "Cookie Settings" link in our website footer or by clearing your cookies and revisiting our Website.
2. Using Your Browser Settings: You can set your browser to refuse all or some cookies, or to alert you when websites set or access cookies. Each browser is different, so check your browser's "Help" menu to learn how to change your cookie preferences. Common browsers: Google Chrome (Settings > Privacy and Security > Cookies and other site data), Safari (Preferences > Privacy > Cookies and website data), Firefox (Options > Privacy & Security > Cookies and Site Data), Microsoft Edge (Settings > Privacy, search and services > Cookies and site data).
Note: If you disable or refuse cookies, some parts of our Website may become inaccessible or not function properly.
3. Third-Party Opt-Out Tools: You can also opt out of interest-based advertising from participating companies through Your Online Choices (EU) at http://www.youronlinechoices.com/, Network Advertising Initiative (US) at http://www.networkadvertising.org/choices/, Digital Advertising Alliance (US) at http://www.aboutads.info/choices/, Google Ads Settings at https://adssettings.google.com/, and Facebook Ad Preferences at https://www.facebook.com/ads/preferences/.
4. Mobile Device Settings: On mobile devices, you can control targeted advertising through iOS (Settings > Privacy > Advertising > Limit Ad Tracking) or Android (Settings > Google > Ads > Opt out of Ads Personalization).
5. Do Not Track & Global Privacy Control: We honor the Global Privacy Control (GPC) signal. If your browser sends a GPC signal, we will treat it as a request to opt out of the sale/sharing of your personal information for targeted advertising purposes (where applicable under data protection laws). Most browsers have a "Do Not Track" feature, but there is no industry consensus on how to respond to these signals, so we do not currently respond to standard Do Not Track signals.
Other Tracking Technologies
In addition to cookies, we may use other technologies such as Web Beacons (Pixel Tags) which are small graphic images embedded in web pages or emails to track page views, email opens, or user activity; Local Storage which is HTML5 local storage that stores data on your browser, similar to cookies but with larger capacity; Session Replay Tools such as Hotjar that record user sessions to understand how you interact with our Website; and Fingerprinting which collects device and browser information to create a unique identifier (we limit the use of this technology).
Cookies and Personal Data
Some cookies collect personal data or can be linked to personal data we hold about you. The use of this data is covered by our Privacy Policy.
Under UK GDPR and data protection laws, you have rights over your personal data including the right to access your data, right to correct your data, right to delete your data, right to object to processing, and right to withdraw consent.
To exercise these rights or if you have questions about how we use cookies and personal data, please contact us using the details in the "Contact Us" section below.
Consent and Withdrawing Consent
By clicking "Accept" on our cookie banner or by continuing to use our Website after being notified about cookies, you consent to our use of optional cookies (Performance, Functional, and Targeting cookies).
You can withdraw your consent at any time by: (1) Clicking "Cookie Settings" in our website footer, (2) Adjusting your browser settings, (3) Clearing your cookies, or (4) Contacting us at orders@sergedenimes.com.
Withdrawing consent will not affect the lawfulness of processing before consent was withdrawn.
Third-Party Websites
Our Website may contain links to third-party websites. We are not responsible for the privacy practices or cookie use of these websites. We encourage you to read the cookie policies of any third-party websites you visit.
Updates to This Cookie Policy
We may update this Cookie Policy from time to time to reflect changes in our use of cookies or for legal, regulatory, or operational reasons.
When we make material changes, we will: Update the "Last Updated" date at the top of this policy, notify you through our Website or by email (where appropriate), and request your renewed consent if required by law.
We encourage you to review this Cookie Policy periodically.
Legal Basis for Processing (UK GDPR)
We process cookie data under the following legal bases: Strictly Necessary Cookies are necessary for the performance of our contract with you (Article 6(1)(b) UK GDPR), Optional Cookies require your consent (Article 6(1)(a) UK GDPR), and Legal Obligations require compliance with legal obligations (Article 6(1)(c) UK GDPR).
Regulatory Compliance
This Cookie Policy complies with UK General Data Protection Regulation (UK GDPR), Data Protection Act 2018, Privacy and Electronic Communications Regulations (PECR) 2003, Consumer Rights Act 2015, and Shopify's cookie requirements.
Our ICO registration number is: C1876735
Contact Us
If you have any questions about our use of cookies or this Cookie Policy, please contact us:
Serge D Limited
Data Protection Officer
Kovacs House, Hatton Garden
London, EC1N 8JD
United Kingdom
Email: orders@sergedenimes.com
Company Number: 16642191
ICO Registration: C1876735
Complaints
If you have a complaint about how we use cookies or handle your personal data, you can contact us using the details above. You also have the right to lodge a complaint with the UK Information Commissioner's Office (ICO):
Information Commissioner's Office
Wycliffe House
Water Lane
Wilmslow
Cheshire SK9 5AF
United Kingdom
Helpline: 0303 123 1113
Website: https://ico.org.uk
Report a concern: https://ico.org.uk/make-a-complaint/
By using our Website, you acknowledge that you have read and understood this Cookie Policy.
