Serge Meets Jordan

Serge Meets Jordan

We sit down with artist Jordan Dawson to ask about his craft and how he turns ordinary pieces into hand painted works of art.

 

 

 

Tell us a bit about yourself, who you are and what you do...

I take everyday items and turn it into a unique, 1-of-1 piece of art. I create stories through special products.

What would be your dream collaboration?

Tough question! I'd say Le'bron James - top of his game, one of the GOATs of his sport. I'd love to create a shoe together.

As a fine artist, how did you carve you way into the shoe customising scene?

I worked retail for Nike and they gave us uniform every few months. I had a box fresh pair of trainers so I decided to paint them. I started a portfolio and later took it to HR at Nike and they asked me to design a campaign for AF1. Customers would come into store and I customised their shoes. From there it snowballed and I was reached out to by the likes of Adidas, Puma, Converse and Ellesse.

Who was the first celebrity that you worked with?

Declan Rice - I did some shoes for him which he shared on his social media

Back to Serge Meets

the collection

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Close-up of hands with multiple Silver rings and bracelets, focusing on jewellery details. Silver ring with a flower inside a rectangle shaped face on a white background by Serge DeNimes
Silver Chrysanth Ring
£135
Man with wavy hair rests head on hands with rings sitting in a room with stained glass windows Silver chain-link ring on a white background by Serge DeNimes
Silver Bond Ring
£135
Model wearing a white shirt with 2 pendant necklaces under the collar and silver rings on his hands Silver necklace with an oval shaped pendant with a depiction of St Michael
Low Stock
Silver Archangel Necklace
£165
Close-up of a person wearing multiple necklaces with pendants. Gold plated Silver necklace with a rectangular pendant, oversized star setting and pale blue gemstone
Gold Guardian Necklace
£165