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Serge meets Zainab Ayeni

Describe yourself in 3 words?

Thoughtful, Humorous, Caring

Now how about your style in 3 words?

Unsuccessful hipster skater

Where are you from?

Hhmm…My father is Nigerian, my mother is Lebanese Gambian, I was born in Nigeria, raised in The Gambia so can I say I am Gambian or Gambian Nigerian? I’m a child of the world! How about that? Ha!

So you work at Ralph Lauren- What is a typical day at work?

It depends, as I work in wholesale, it can vary from buying appointments with buyers to travelling abroad 4 times a year to see our new collections. When the selling seasons are over, I’m usually in the office doing various tasks involving sales analysis, planning marketing activities with our marketing team in Geneva, to visiting clients with stores across the UK. My colleagues/friends at Ralph Lauren UK are awesome which also makes day to day working environment even more exciting!

Have you worked for any other big fashion houses?

Yes, I worked at Diesel 5 years ago. That was a fun brand to work for.

What do you hope to be doing in 5 years time?

I wish to sit on a beach in The Gambia selling coconuts but I have responsibilities so hopefully slowing down and working for myself and being happy and healthy

What’s next for you?

I have an idea on something which is in developing stages so I can’t disclose much more at the moment but I hope most people find it inspiring.

Who are your style icons:

Phoenix Thorwall. He’s my former manager’s son and I think he is now 7. I haven’t seen him in a few years but this kid always used to wear the coolest outfits.

What is your favourite Serge DeNimes item?

My red beanie

Favourite designer?

I don’t have one

Favourite spot in London:

My flat!

Twitter: @ZainabAyeni

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