Serge Meets Rauri Macfarlane



How did you get into modelling?
I got lucky! I was out shopping in Westfields one weekend and I was approached by one of the scouts from an agency in London. A good example of being in the right place at the right time I guess.
What advice would you give an aspiring model?
Anyone who wants to be involved in the modelling game first needs to find a reputable agency. There are many agencies located around London and most will hold ‘walk-ins’ throughout week. They will tell you on the spot if they think you have potential. Once you find an agency right for you, be patient and take opportunities when they come your way!
What’s the best thing about your job?
Every week is different and I get to meet lots of interesting people. Getting to travel to new exciting places isn’t bad either. 
Have you got any exciting projects coming up?
I recently shot a campaign for a big high-street retailer which will be coming out in the next few month. I can’t give too much away but with LCM starting this month, keep a look out for me :)
Who’s your favorite designer at the moment?
Tough question because there’s so much choice out there but if I had to pick one I’d say Trapstar. It’s unique style is so distinctive and it defies the conventions of the normal fashion brands. Not to mention it’s homegrown created by London British designers.
Favourite spot in London?
It has to be Shoreditch! Whether you’re out shopping, on a date or wanting a big night out with your mates, its the place to be! It can be a bit pricey but that London for ya. For me personally it’s a stones throw away from where I live so I’m always down that way.
If you weren’t modelling what would you be doing instead?
I’d be sitting in an office doing the standard 9-5. When I first graduated from Uni I started an office graduate job and it really wasn’t for me so I’m very fortunate to be in the situation I’m in now.
Where do you see yourself in 5 years?
We can never predict the future, I try to take each day as it comes but in an ideal world I would love to transition from modelling into acting. I’ll let you in on a little secret, I’m a sly wrestling fan (I know it’s a bit embarrassing) and my childhood hero was The Rock (lol). I think he’s a good example of successfully transitioning from one profession into acting. So if I can have half the success he’s had, I’ll be a happy man!
Favourite piece from the Serge DeNimes SS16 collection?
It has to be the No Noise Navy Bomber, it’s right up my street. Something anyone could wear either during the day or on a night out.
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