Serge Meets James Boyle Campaign Banner

Serge Meets James Boyle

Instagram: @thejamesboyle


Describe yourself in three words. 

Humble. Creative dark horse. A dreamer.

How many tattoos have you got? 

Nine in total. When I move to London I’m going to get more, I have so many ideas and I want to be covered!

How do you balance being an artist, designer and writer? 

Having a diary and a to-do list.

I’m always writing to-do lists and prioritising them into my diary and calendars at work. The time spent on each job depends entirely on the importance and size of the project or job I’m doing, for instance I’ve been working on a ballet costume design project lately and I’ve spent more time on designing than I have drawing or writing. It’s the same for anything else, really!


What’s your number one rule for taking a great selfie?

Take 50 pictures and choose one, you can’t go wrong.

Have you got any exciting projects coming up?

I do! I’m currently working on a ballet project at Eliot Smith Company in Northumberland, designing the dancers outfits with a dear friend of mine – the show is on November 12th. I’m also preparing for a few presentations and workshops with young adults/uni students this November and February next year.

Who are your style icons? 

Off the top of my head – Johnny Depp, William Cartier, FKA Twigs

Who’s your favourite fashion designer? 

I really enjoy the work of Bobby Abley, Florian Wowretzko and Riccardo Tisci.

Favourite place in London?

Shoreditch and Richmond. I like them both for different reasons, Shoreditch is lively, creative and there are so many cool, unusual haunts. Richmond is beautiful! Full of parks, Victorian buildings and has this unexplainable sense of tranquility – I used to live there!

If you could emulate the career of any of your idols who would it be and why? 

FKA Twigs. She’s insanely young yet talented, creative, versatile, down to earth and she works hard at what she does. She possesses all the qualities that inspire me and is a great example of what I want to be.

Where do you see yourself in 5 years? 

I see myself living in a minimally styled vintage apartment in London with lots of space. I’d be living with a partner or creative flatmate, perhaps a dog and definitely lots of little plants to fill the spaces. I love plants!

Career wise I think I’ve been incredibly lucky to obtain both my businesses Paradice UK and Jamboy & Co, especially at my age. I never needed to do any courses to qualify for my jobs, as it all started out as a hobby when I began selling T-Shirts to make money for university the following year. I didn’t even want to do art or fashion at the time, I was planning on being a lawyer!
This taught me that work is not about the money, or having a job title that may sound impressive, it’s about doing all your hobbies and what you love. If you don’t wake up in the morning wanting to go to work because you’re passionate for what you do, then you’re completely wasting your time!
For this very reason I want to go back into education to study further both Fashion and Art at CSM or LCF, going on to obtain a degree so I can hopefully become an internationally successful Artist/Fashion Designer. I think I owe myself, my family and my own hard work this opportunity, as it’s not something I had the option to pursue in the past.
I also hope to open a few physical stores around the world for Paradice UK and my art store Jamboy & Co, that would be a dream come true.


Favourite piece from the Serge DeNimes AW15 collection? 

The charcoal Alpha Sweat is really nice! It was super comfortable and the material was beautiful. I also really liked the elongated Shawfield Scoop tee, it’s perfect for nights out and would go with most things.

I couldn’t live without… 

My morning coffee, without this I am unable to function.

Back to Serge Meets

the collection

online now
Sample Product
Sample Product
Sample Product
Sample Product