Serge Meets Jamal Edwards
Describe yourself in 3 words?
Self Belief Passion and positivity
How about your style in 3 words?
Relaxed & Unique (couldn’t think of a 3rd word)
Tell us about SBTV?
SBTV was a solution to a problem, at the time I didn’t think talented people from the streets were getting a fair shot at sharing their talent with mainstream audience, so I setup SBTV as a way for talented people to share their talents with the world at large.
How did you go from amateur filmmaker to making SBTV?
I never look at it like that, I’ve more looked at as a mission, an agenda to audiences to ensure they can see what is out there in it’s entirety.
SBTV was originally based around urban music. Which artists do you listen to on a regular basis?
I listen to everything you know and I know it sounds cliche but i never get hooked on one album I always keep listening to different artists. Obviously theres’s particular songs i like but honestly I don’t have any regulars.
I understand you are currently working on a new project. Tell us about your new site.
For me, over the years I’ve grown to realise the audience is more of a community than an audience, the site is about expanding more of a network/community based attitude. The opinions of the viewers matter; these need to form the way things are commissioned and explored and I also want to explore the realities of celebrity in a fresh way, to empower them editorially through the brand and platform to engage with communities they curate in a truly dynamic and authentic manner.
What do you hope to be doing in 5 years time?
Still building SBTV in other territories & branching out of music into other areas.
What would be the soundtrack to your life?
Panik Pop feat. Joke – Life Is A Journey
Who are your musical idols?
Who are your style icons?
Pharell & David Beckham
What is your favourite Serge DeNimes item?
Serge Skull Sweat
Who is your Favourite designer?
What is your favourite spot in London?
Fat Lorenzo’s on Clipstone Street