#SOSERGE

Serge DeNimes is a design-led brand, providing exclusive seasonal collections of urban apparel and accessories of premium quality. The founder, Oliver Proudlock has had two passions from a young age, fashion and art. They were the two constants in his upbringing, with his mother, a designer and photographer. Serge DeNimes is the expression of his creativity and ambition that continues to innovate and create trends inside the streetwear fashion world.